Heineken Whips Up a Remarkable Experience to Embrace the Festival of Happiness Through a Global Campaign ‘Because you’re one in a billion’ with Limited-Edition Patterns

Bangkok, 26 October 2020 – Heineken, a global beverage brand, is now all set to kick off a noteworthy phenomenon that will definitely surpass people’s expectations through a global campaign “Because you’re one in a billion,” celebrating the year-end festival of happiness with a belief that everybody does have their own uniqueness. The brand therefore opens the season by launching limited-edition products with 30 distinctive patterns that represent Heineken, lighting up its exceptional and incompatible style to upgrade the celebration of the up-coming year. Moreover, Heineken also builds and strengthens brand awareness through various forms of media, such as online platforms and digital billboards, which are the most influential communication channel of this time. Still, it never turns away from being a fashion icon, blending itself with lifestyles of the new generation through premium items direct from Amsterdam, which are fashionably elegant and can potentially be an exclusive gift for all of your special ones, be they friends, families, or partners. All in all, “Because you’re one in a billion” will revamp your contentment and memorable times, consistently turning the year-end festival into a more unforgettable event than ever before.

For Heineken fans and the young blood, let’s join the glamourous new-year moment with the “Because you’re one in a billion” campaign starting from November 2020 onwards at all 7-Eleven outlets and other leading retail stores nationwide. Stay updated with Heineken’s news and many more surprising activities to come at Heineken Facebook Page.

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#OneinaBillion #HeinekenTH

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