GIFFARINE Undergoing Transformation on 23rd Anniversary
Utilizing Technology to Maintain Strengths and Enhancing Potentials
GIFFARINE Skyline Unity Co., Ltd. organized its 23rd Anniversary Celebration with “SMART TRANSFORM”, keeping existing while adding new potentials as the theme. During the celebration, new products of more than ten items were introduced. The company has set a total of Baht 200 million marketing promotion budget to support our business growth and to highlight products quality, particularly skincare, to consumers.
According to DR. Nalinee Paiboon, MD President of Giffarine Skyline Unity Co.,Ltd. “GIFFARINE will adapt to the challenge from a major business transformation. The company has to focus more on technology application, working process enhancement, marketing support development, and customer-centric commitment. The new products and services are adaptive to become more responsive to customers’ needs for healthy, beauty and wellness. Furthermore, sales promotion campaigns and brand development are concentrated on making our products appealing and easy distributing to both existing and new customers, through offline and online business channels. The advertising campaigns contents are designed to become “cool” and responsive to customers’ specific needs. As demands and choices are more dynamic, our business strategies need to be more effectively adaptive and capable of reaching consumers at all channels.”
In 2019, GIFFARINE is projected to grow by 3-5%. The company has set a total of Baht 200 million marketing promotion budget to enable our business adaptation and to highlight the appeal of the products. Also, we will create and expand consumer and sale agents networks through offline and online with advanced technological applications suitable for our business.
The theme of our Celebration is “SMART TRANSFORM”-stronger than ever before, keeping existing while adding new potentials. The world is changing rapidly so is market competition. Our greatest challenge is to manage and adapt to disruptions coming from all directions. GIFFARINE is no exception, it is now the time to smartly deal with rapid changes and disruption to maintain our existing strengths, and enhance new potentials for greater success in the years to come.
GIFFARINE is prepared for the transformation. We’ll advance into our 24th anniversary with confidence. We expect to improve our operating performance and deliver beneficial results to all stakeholders. As of today the total revenue of the Company is Baht 82,351 million, 7.8 million members codes, 730,000 business members codes and above all, Baht 37,335 million have been distributed to our business networks. There are 106 GIFFERINE business centers together with delivery services throughout the country. We have recently opened new offices, including at BigC Rajdamri and Bangpli.